This project was created together with the OK region project, thanks to the cooperation of Slovak and Czech local governments, with the aim of making visible and popularizing the Bystrická dolina area and the Stonávka River Basin micro-region in the Czech Republic. These regions bring great potential for tourism. Within the project, we acted as a subcontractor for the general contractor. The region is adorned by the natural beauties of Mala Fatra, the open-air museum in Vychylovka and the church in Radôstka. As a part of the project identity design, we provided several graphic works, especially the design of the logo and its applications. When designing the logo, we decided to use the traditional Slovak pattern and we subsequently applied the logo to postal envelopes, stamps and printed matter. An essential part of the project's identity were promotional items. To highlight the rich history of the region, we used the application of the logo on antiques and fabrics, which we documented in the form of photographs. We also used our video production to prepare authentic promotional materials. We also created a complete campaign strategy, thanks to which we effectively targeted the project. Portfolio detail