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Help & Partners is preparing for expansion in the financial advisory sector, especially in the areas of life and non-life insurance, mortgages, loans and investments. Our task was to create a corporate identity and communication strategy that will inspire a sense of trust and reliability in potential clients. At the same time, it was important to design branding so that the client's company could differentiate itself from considerable competition in this sector. We designed a name consisting of the words Help (helping clients buy financial products) and Partners (the company's financial brokers are partners of their clients, they evoke a feeling of trust and reliability). When designing the logo, we decided on a motif representing communication, which is one of the main values of the company. As a basic brand color we
they chose blue, which represents freedom, trust and reliability. We applied the company logo to several promotional items. We designed several lip designs, incorporated the logo on an umbrella, a flag, a cup and designed a visualization of a car sticker. As part of the communication strategy, we decided to use billboards. We have prepared graphic designs of various billboard and poster formats. In some of them, we have incorporated the faces of real people, which support the authority of the brand and arouse a feeling of trust. We used our photo studio, through which we prepared photographic materials. Our creative team has designed original and easy-to-remember texts that will attract potential customers.
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services and servicing
Our role with the service brand belonging to the Megawaste portfolio, together with the Waste management and Facility management brands, was to create a complete corporate identity that reflects the core values and activities of the corporation. As the basis of the corporate identity, we decided to choose yellow themes, which represent service activities and innovations. We supplemented the basic colors of the brand with a set of minimalist graphics representing the basic values and activities of the client, which were used in advertising posters. We have designed interior and exterior billboards and billboards, which naturally fit into the surrounding environment, but at the same time attract attention and build the image of a modern and innovative company. As part of corporate identity, we have prepared several visualizations of vehicle stickers, in accordance with the basic colors - yellow, white and gray. We decided to support Brand with a wide range of promotional items. Since one of the basic values of the client is teamwork, we came up with proposals for advertising items that represent teamwork. Portfolio detail
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For the Facility Management brand belonging to the Megawaste portfolio, together with the Service and Waste Management brand, we have created a complete corporate identity that reflects the core values and activities of the corporation, including building management, infrastructure development and service management. As the basis of corporate identity, we decided to choose light blue color themes that inspire confidence, but are also a symbol of innovation. We supplemented the basic colors of the brand with a set of minimalist graphics representing the basic values and activities of the client, which were used in advertising posters. We have designed interior and exterior billboards and billboards, which naturally fit into the surrounding environment, but at the same time attract attention and build the image of a modern and reliable company. As part of corporate identity, we have prepared several visualizations of vehicle stickers, in accordance with the basic colors - blue, white and gray. We decided to support Brand with a wide range of promotional items. Since one of the basic values of the client is teamwork, we came up with proposals for advertising items that represent teamwork. Portfolio detail
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The Service24 brand represents innovative service works, especially water workers and electricians who are ready to intervene 24 hours a day. The main values of the company include the speed and high quality of services provided. Our task was to create a corporate identity that will present a modern brand image and inspire a sense of trust in potential customers. When designing the logo, we decided for a minimalist graphic design that captures the main activities of the company. We chose yellow and black as background colors. The yellow color attracts a potential customer and is characteristic of service works. We brought graphic designs of the logo in several variations and shapes that can be used in various applications. The individual logo formats were used on the company's website, but we also incorporated them into various promotional items. The client was interested in T-shirts with a corporate identity, so we designed several visualizations and cuts. We added a hoodie to the advertising textile and we decided to include other promotional items, like an umbrella and a mug in the marketing strategy. When designing them, we worked with the basic colors of the brand, which we strategically combined to achieve optimal contrast. Portfolio detail
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