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MARKETING

marketing

marketing strategy

business development. strategy effectiveness. range of tactics. strong base. web optimization. blogging. creating videos. social network activity. advertising campaign. online advertising campaign. cooperation with influencers. charity sponsorship. product promotion. promotion of services. site traffic. search results . keywords . instructions. questions and answers . product reviews. behind the scenes of the company. product demonstration. sponsored posts. google PPC. facebook PPC. associated program. partnership. rewards for referrals. program of recommendations. discount coupons. internal structure. criteria. factors. information retrieval

"If you want to continue to win at internet marketing, your content needs to be more than just brilliant - it needs to empower the people who consume that content to become a better version of themselves."

Michelle StinsonRoss

Executive Director of Marketing Operations, Apogee Results

marketing techniques

informing customers. effective marketing techniques. customer base. customer confidence. increase profits. interaction with consumers. addressing the audience. audience identification. sales funnel. strategy evaluation. strategy optimization. relevance. oral marketing. added value . storytelling. social media. authenticity. Useful information . cold calling. video tutorials. useful tips. increasing visibility. blogging. audience expansion. valuable content. lead magnet. leaflets. posters. billboards. discount coupons. recommendations. email marketing. audience interests. special packages. co-branding

"Many companies have forgotten that they are selling to real people. People are interested in the whole experience, not just marketing, sales or service. If you really want to win in the modern age, you have to solve problems for people."

Dharmesh Shah

technical director and co-founder of HubSpot

marketing tactics

brand reputation. awareness raising. tactical marketing. marketing team. marketing process. implementation of techniques. post publishing. advertising campaign. realistic steps. achieving goals. defining tactics. business growth. audience expansion. brand redefinition. business goals. audience . market position. opportunities. strengths . weaknesses . increase in revenue. sales funnel. potential customers. consistent voice. making adjustments. relevance. audience interests. marketing efforts. potential of the company. performing analysis. recommendations. email marketing. tactical tools. brainstorming. marketing strategy

"Create something that 100 people love, not something that 1 million people like."

Brian Chesky

co-founder of AirBnb

digital marketing

advertising. marketing. digital channel. computer . phone. attracting customers. kind of digital marketing. efficient use. addressing customers. data . data analysis. targeted campaign. success strategy. clicks. reactions. creation of advertisements. content marketing. Email marketing. mobile marketing. blog posts. e-books. infographics. SEO. bulletin. promotional messages. relevance. online community. discount code . video tutorials. free gift. recommendations. digital marketing portfolio. email list. platform. return on investment. clickthrough rate. metrics. advertising efforts. increasing visibility

"When people ask me what the ROI is on social media, I ask them what the ROI is on trust and what the ROI is on loyalty. The answer is that if used to build relationships, the result will be... longer customer lifetime value, greater average order value and increased purchase frequency. All measurable and all leading to increased sales and profits."

Ted Rubin

leading social marketing strategist

buzz marketing

competitiveness. viral. arouse enthusiasm. online interaction. audience use. effective campaign. oral advertising. marketing strategy. product promotion. general public . sharing opinions. commotion. product demand. placing on the market. addressing the audience. influenceri. online presence. followers. reactions. clicks. wide range. influencing decisions. partnership. expectation. new products. attracting attention. communication. comment. live broadcast. controversy. potential consumers. embassy. speed. uniqueness. correct timing. trailer. sharing. social media. diversification.

"Talking to customers will increase sales, even if you never mention the product or service."

George Farris

founder of Farris Marketing

marketing mix

product quality. quality of services. effective strategy. combination of methods. public relations. advertising. Sales Support . making sense. promotion. online advertising. short-term stimulus. encouraging people. coupons. sales . competitions. company image. press conferences. catalog. promotional emails. phone call . wide range. influencing decisions. basic model. strong strategy. the price . product . the place . making a profit. customer needs. adaptation to change. marketing techniques. marketing strategies. special offers. distribution area. target audience. direct marketing. presentation of services. doorstep sales. enjoyment of the experience

"The goal of marketing is to know and understand the customer so well that the product or service suits them and sells itself."

Peter Drucker

Peter Ferdinand Drucker was one of the leading thinkers of 20th century management and business, an American of Austrian descent. He was a sought-after consultant in the field of management, an excellent teacher and lecturer.

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