The Canadian company created a board game out of a box

The Canadian pizza chain Pizza is one of the main sponsors of the NBA team Toronto Raptors. For this reason, they decided to turn their pizza boxes into a basketball court.

In marketing, phrases that emphasize creative thinking are often repeated. A perfect example of a creative campaign is the work of Pizza Pizza. In a few minutes, it is possible to create a table basketball game from their box.

The Canadian company has been a sponsor of the Toronto Raptors since 1999. Other interesting ideas for this collaboration include giving clients a free slice of pizza if the Raptors score more than 100 points in the match. Recently, however, Raymond Luk, the company's creative director, came up with a creative idea. He managed to create a box that can be turned into a basketball court.

Interesting playoffs in the NHL

However, working with a basketball box is not the first creative idea from Pizza Pizza. This company also sponsors the NHL team - Winnipeg Jets. In the spring of last year, this team got into the elimination part. On this occasion, the company prepared a special change of branding. All branch interpretations were colored white. This design was supplemented by the slogan: "Go Jets go!" White was used precisely because Jets fans traditionally go to matches dressed in white.

Source: https://strategyonline.ca/2019/12/11/pizza-pizza-turns-its-box-into-a-basketball-court/