Today, the Chinese social network TikTok already has more than 1.5 billion downloads. As many as 44% users downloaded this application in 2019. Marketers agree that TikTok is a commercially unexplored affair. However, they add that in the future it can become a social network full of ads, which will significantly reduce the effectiveness of potential campaigns.
So far, TikTok has recorded 1.65 billion downloads. However, up to 738 million took place in 2019. This is up to 30% more than it was in 2018.
In 2019, the WhatsApp app was the most downloaded on Google Play and the App Store (849 million downloads). However, TikTok still leads in user ratings.
The number of downloads does not always mean success. Active users are key. However, TikTok is on the rise and has more than enough active users. Last year, its revenue was $ 177 million a year. However, this amount is about a week's turnover of Facebook, so TikTok still lags behind such giants.
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